4.6 Million Snap Chat users hacked this New Year.

Millions of accounts are hacked on the app “Snap Chat” this New Years. It appears to have around 4.6 million account numbers and names available for download on the hackers website, making names and partial phone numbers available for download. In a statement to a technology blog called Tech Crunch the hackers said, “Our motivation behind the release was to raise the public awareness around the issue, and also put public pressure on Snapchat to get this exploit fixed. It is understandable that tech startups have limited resources but security and privacy should not be a secondary goal. Security matters as much as user experience does.” Last week Gibson Security had published a code that could supposedly enable such a hack.

 

For those of you who don’t know Snap Chat is an app that is used primarily by teenagers to send photos with their friends and share messages. Photos can be timed to a number of seconds and then disappear. Snap Chat has become popular with teenagers since their photos can’t be duplicated and if someone takes a screenshot of their photo they are immediately notified.

Unknown

Snap Chat released a statement on their blog last week, “Theoretically, if someone were able to upload a huge set of phone numbers, like every number in an area code, or every possible number in the U.S., they could create a database of the results and match usernames to phone numbers that way. Over the past year we’ve implemented various safeguards to make it more difficult to do. We recently added additional counter-measures and continue to make improvements to combat spam and abuse.”
 In the past the ever so popular app has been offered 3 billion dollars reportedly by Facebook and turned it down. The company currently is not making any money and with this recent breach in information it’s clear something will have to be done. To check to see if you have been affected go to Gibson Security Link  and enter your username.

What Are Do-Follow Links & How Do They Help Your Small Business?

Are you trying to boost your website’s SEO ranking? Are you sick of tirelessly re-posting blogs throughout social sites, without seeing any improvement? Certain social sites provide do-follow links that will help to improve your SEO value, but which? Below, we explain the process and give you the top 10 social media sites that provide do-follow links!

what are do follow links

What is a do-follow link? A Do-Follow Link tells Search Engines like Google, to follow the destination inside the link, thus indexing your page and helping your SEO value.  Certain sites automatically provide do-follow links, although most popular sites provide only no-follow links. A No-Follow link does not help your SEO value because it tells Search Engines that they should not follow the link, hence not indexing your page or helping boost your SERP.

1. YouTube

YouTube is a great place to ensure a video about your product, company, or service will be seen by lots of people, and better yet, YouTube allows you to add a description where you can include a link in your header, as well as social links, that are all do-follow links. Links added in your description or in the place specifically asking for a link, are actually no-follow.

2. Hubpages

You may have noticed that Hubpages have do-follow links in the articles, rather than mainly no-follow links. The catch here is that your Hubpages account needs a particular number of points (minimum 75) or the hub score needs to be minimum of 40, to provide do-follow links in the hubs. Also, remember Hubpages does not accommodate do-follow links in the comment section or profiles.

3. Google+

Google+ is a tricky site, as it provides both do-follow and no-follow links. The links in the comments and the links we get when sharing text content, are no-follow. The content posted in the “Share What’s New” section however, are do-follow links.

4. LinkedIn

All the links you see in your LinkedIn feed are all do-follow links, however your LinkedIn posts will not appear in a Google search, as the search engine doesn’t have access to a huge part of LinkedIn content. The most notable place that LinkedIn offers do-follow links are in the “My Publications” section. The ranking factor for the links posted in the “My Publications” section are based on how long the redirect has been around.

5. Pinterest

Pinterest is one of the first sites people think of when they think of social sites that offer do-follow links, although it doesn’t allow for as much linking as you would think. Pinterest links to your site from the profile, via a do-follow. Contrary to popular belief, links in the “Pinned from…” box are internal and don’t lead directly to your site.

6. WordPress

WordPress offers an excellent free blogging platform. WordPress automatically uses no-follow profile and comment links, in an attempt to prevent spam. However, WordPress does offer the opportunity for you to turn your links into do-follow with each individual post you create.

7. Reddit

Reddit is the ultimate in social bookmarking sites, as it allows you to bookmark virtually any type of content. Bonus! All links that are provided via reddit are do-follow (the only exception of this are links that come via a redirect.)

8. BizSugar

BizSugar is an awesome site that encourages the sharing of business tips and updates for entrepreneurs, digital markets or those in social business. All links posted via BizSugar are do-follow!

9. Tumblr

Tumblr is a super popular blogging platform that offers lots of beneficial links. Links in both your profile, a well as links shared via posts are all do-follow links, so get to tumblring!

10. Blogger

Blogger is owned by Google, and thus it shares the posts that get indexed first, plus all the links on both Blogger and Blogspot, all are automatically do-follow links.

As an added linking benefit, we have included social bookmarking sites that fetch do-follow links!

www.digg.com

www.stumleupon.com

www.delicious.com

www.diigo.com

www.technorati.com

www.slashdot.org

www.folkd.com

www.newsvine.com

What is The Future of Search? 2013 SEO Ranking Factors Released

SEO is a term that most people, who do any type of internet marketing, or anything on the internet, are quite familiar with. SEO, or Search Engine Optimization, is the way the search engine ranks the page according to what information the user is looking for. Through keywords listed on the web page, the search engine will rank that page using what is called ranking factors. These factors help the search engine decide who gets their site first, second, etc. Every couple of years, Moz releases what the latest ranking factors are. This data is compiled using the top one hundred industry professionals. Marketing companies and those who write blogs always wait for these statistics in hopes of creating better SEO content, which can rank their page higher than before.

2013 Search Engine Ranking

Understanding Ranking Factors

Algorithm is a formula that Google uses to figure where a page ranks. Recently, Hummingbird, their new algorithm, was released and is currently being used. Though many consumers don’t notice a change, Google stands behind their new methods calling it faster and more accurate. Within this new algorithm, there are over two hundred signals that rank the content. Though Google doesn’t allow the general public to know what these signals are, one must look at the highest rank pages to detect a pattern. The pages that rank highest are there for a reason, whether it is content or backlinks. What makes a search engine select one page with similar information over another? By studying these highly ranked pages, it is easy to see a pattern and why the search engine gives these pages favoritism over others.For instance, the search engine may be ranking pages higher because they have a great number of external backlinks hooked to their site. If we observe that there is in fact a great deal of backlinks on a site highly ranked, then we can come to the conclusion that backlinks are part of the algorithm that is used to rank pages. This is called correlation data. However, using correlation data, does not always tell the truth. It may merely point to characteristics of the high ranking pages and not to part of the algorithm itself.

2013 Search Engine Ranking Factors ReleasedBy looking at this year’s correlation data, it shows that there are significant correlations between those who are using Google + 1 and receiving higher rankings. However, when Google was confronted with this theory, they said that the algorithm doesn’t include the +1’s at all. While this doesn’t mean that this is not important, it just means that the pages at the top all tend to have something in common, Google + 1.

It is easy to theorize what may or may not be contributing to the algorithm. Correlation data can steer us in the right direction, but this data is just noticing similarities and not coming up with any concrete proof. When looking at the Google search engine, one of the most popular, their ranking criteria are going to be quite different than Bing, Yahoo or some of the others. That is why when a person conducts a search on one site, they may get very different responses. Actually, by entering the same data in all major search engines, the pages they return will be ranked differently. There may be a popular page that shows up on one engines search that doesn’t on another. This is all due to the algorithm.

2013 Search Engine Ranking Factors

What Has Changed for 2013

Those who want to create articles and blogs that are content rich and still rank high in the search engines may be interested in the data collected from this year’s study. First, the Motz has noticed that having keyword domains and also the keyword links have lost their relevance. However, brand name companies and using these company names would be the exception to this rule. Those who are using social signals and are linked to social media pages and such are ranking higher than those who are not. As a matter of fact, when dealing with a Google search, those who are linked to Google + 1 are being showed favoritism over other social media outlets. Because of this precedence, it is estimated that within a year, Google + 1 will replace both Facebook and Twitter in social media. While some feel that that is an unfair analogy, due to overwhelming data, this may prove to be true.

The study has also shown that while the search engine considers more than 200 things, one thing at the top of the list is content. SEO simply means how the search engine ranks the site, but content marketing creates rich content that is good for the customer base. But, believe it or not, the search engine is also looking for a content rich page to present to the user. How reliable would a search engine be if the pages they returned for the user were useless? Of course they are going to scan for content before they suggest them.

While all these things presented are of the utmost importance, it cannot be ignored that the more backlinks that are on a page is highly important. A backlink simply takes a page to another level. They are an important part of the SEO metrics. Though this may be new information to some, this has always been and probably always will be an important part of ranking factors. Though, this year’s data shows that not only the quantity of backlinks is being considered, they also show that search engines are also reviewing their quality for their users. There are many diverse quality factors that are examined, but it should be noted of their importance.

In two years, it will be interesting to see where the trends have gone and where they are heading. Though SEO is still very important, it also can’t be denied that content marketing and backlinks play an important part in the decision of where the page ranks in search engine results.

What Does a Social Media Consultant Do?

social media consulting

There’s really no denying the formidable impact the Internet has made in the world of the consumer. Not surprisingly, as the Internet evolves so do the way buyers shop. Social media sites have become a key component of this evolutionary process. Facebook, Twitter, Google+ and Instagram are just a few sites that host millions upon millions of users every day. In terms of how quickly these sites have caught on, in 2012, Facebook alone saw a 28 percent increase in their daily active user base from 2011.

Businesses wanting to make the most of their advertising dollars have a virtual goldmine of opportunity awaiting them in the social media realm. The trick to making the most of this marketing metropolis has to do with know which tools or sites will deliver the best return on investment. This is where a social media consultant can come in handy. No doubt, a significant time investment is required to market a business across this expanse of social media sites. A social media consultant specializes in the ins and outs of the online world while keeping the best interests of your business in mind.

Modern Advertising

Nowadays, the average consumer responds to cold calls and direct mailings in much the same way someone would respond to using a rotary phone or a typewriter. Traditional advertising methods social media consultingare quickly becoming outdated in the eyes of a consumer who has little to no patience for aggressive sales tactics.

Since marketing and advertising campaigns rely heavily on existing communication mediums, as these mediums evolve so must the methods used to get the message out. Social media sites have become firmly established communication channels within today’s lifestyles. This makes social media consultants the “now” step (as opposed to the “next” step) to carrying out an effective marketing campaign.

Data from a survey done by MarketingProfs show companies with 1,000 Facebook likes gained a 185 percent increase in Web traffic. Likewise, companies that generated anywhere from 51 to 100 Twitter followers received 106 percent more Web traffic than companies with 25 or less followers. With a social media consultant at the helm, a company can expect to receive non-stop exposure on a wide range of social media sites. When compared to traditional marketing, social media marketing has the very best chance of expanding a business’ customer base.

Building Relationships

Cultivating a growing customer base is one thing; cultivating a loyal customer base is another. Most business owners well know it’s easier to sell a new product line to loyal customers than it is to new customers. Social media sites deliver on both counts: through word-of-mouth and through the social media consultantrelationship-building potential these sites offer. Social media consultants use these benefits to the fullest advantage.

When it comes to relationship-building, people spend more time interacting on social media sites than they do through email, on the phone and in face-to-face interactions. Social media consultants, in effect, turn your business and its brand into a social butterfly within the online world. When compared to other forms of advertising, none can deliver like social networking when it’s done right.

A social media consultant uses social media sites to build recognition for your business brand through ongoing interactions with site users. In the process, users enter into a relationship with your online presence. From there, trust can be established. Users who trust a company’s brand message are that much more likely to buy from that business. Not only that, these same users will refer your company within their social circles.

Targeted Traffic/ ROI

Social media marketing requires a devoted time-investment regardless of who’s doing it. A business can designate a department or point person to handle these tasks, but this can get expensive in terms of yet another employee to pay or “mouth-to-feed,” so-to-speak. By outsourcing social media campaigns, businesses employ specialists well-versed in the social media scene; specialists who can offer a higher return-on-investment at less cost than an in-house department.

As each social media site offers different tools and features for their users, social media strategists can present a business in ways that best optimize its brand exposure while targeting ready customers. Ultimately, the key to an every growing customer base lies in the ongoing interactions had with site visitors. Social media consultants maintain these interactions by offering up brand-related content throughout the day, every day. In this way, your company’s brand remains fresh in the minds of site users and becomes a part of their everyday routine.

Content Management

Social interaction lies at the heart of any thriving social media site. Consequently, much of the shift from traditional marketing to social media marketing has to do with socializing as opposed to selling. Crafting brand-specific content into opportunities to interact with customers (and potential customers) is what a social media consultant does. These strategists post on behalf of businesses to social media accounts and monitor ongoing interactions from site users throughout the day.

Considering the number of active social media sites online, developing content suited to each site’s style takes a certain degree of know-how, not to mention time. Likewise, monitoring and responding to user responses and questions also takes time and finesse. Social media consultants also take advantage of the integrative nature of the Internet itself by connecting site profiles and newsfeeds to one another and ensuring all profiles and newsfeeds point back to your company’s website.

Another aspect of the online world has to do with trends or trending topics and the way they influence conversations on social media sites. Not only do trends influence conversations, but they also drive traffic. Social media consultants take this into consideration when developing content for company brands. Consultants capitalize on these trends by using carefully placed keywords throughout a day’s worth of postings to a company’s media account. Under these conditions, a business’ website can draw massive amounts of traffic from a deftly executed social media approach.

Social Media Strategy

As with any marketing campaign, social media marketing uses a pre-planned strategy that’s designed to accomplish certain goals and objectives. An effective strategy requires an in-depth knowledge of how to use the tools at hand. In effect, the differences between the various social media sites offer a myriad of tools for marketers to consider.

For example, a restaurant can use Twitter’s running commentary to post impromptu specials while Facebook’s conversational flow can be used to announce upcoming specials or special events. While these are but two examples of the tools available through social media sites, consultants work this formula into multiple social media sites as part of an overall marketing strategy.

Personalized Service

Social media consultants work closely with your business to develop the types of brand-specific messages and content that attracts your target audience. Consultants help draw out a business’ individual voice and niche by becoming familiar with a business’ market sector, its strengths and its mission. By doing so, consultants can craft brand-specific content that makes your company stand out from the crowd.

Just like attorneys who speak on behalf of their clients in the courtroom, social media consultants become the marketing voice of your business. Considering the potential for exposure and customer relationship opportunities, hiring a specialist in the social media field can generate considerable returns on a company’s marketing dollars.

social media consultant

Social Networking Campaigns Are The New Face of Marketing

It is no secret that social media is here to stay. In fact, social media has become so prevalent that it overshadows many other forms of communication, including phone calls, emails, and face-to-face interaction. Smart businesses have picked up on this, and have realized that social networking campaigns are far more effective at reaching their customers than direct mail, cold calling, and email. Even traditional radio and billboards are no match for the likes of Facebook, Twitter, Pinterest and LinkedIn. But a good business is not just about reaching customers, it’s about building trust and relationships, and that’s where social media really shines.

With that said, navigating the social networking universe, establishing an online presence, and keeping it updated across multiple sites is time-consuming. And while it may be tempting to believe that throwing up a Facebook page for your business is all it takes to build a social media presence, nothing could be further from the truth. It takes time, effort, and creativity to market your business on social networking sites the right way. The problem here is who has time to plan, execute, and maintain one or more social networking sites? And, how do you know if you are doing it right?

Enter social media consultants. These are marketing professionals who know how to harness the power of social media to grow your business. Outsourcing to social marketing firms has become an effective way to boost your business by taking advantage of this powerful marketing tool.

Having a dedicated and experienced team of social media marketing consultants to run your campaign takes the guesswork out of the equation, and frees you up to run your business. These are experts in their field who take the time to get to know your company and it’s culture and values, as well as your audience. Social media is all about communication and relationships. Businesses that take advantage of this tool build relationships with customers, who in turn increase your exposure by “liking”, sharing, and recommending your pages to friends and family.

Using social sites like Twitter enables you to deliver up to the minute news about your business, such as sales or special events, and research shows that a consumer is more likely to use a business that a friend or family member has “liked” on Facebook than one that has no social media presence.

social media campaigns

 

Social Marketing Companies Can Take Over the Burden of Social Advertising!

In the last few years there has been an exponential increase in the number of social media applications out there. We have assembled a team of experts to provide our clients with social social media advertisingmedia consulting services. Our consultants generate unique content for each client while also distributing the content and keeping track of it. The benefit of using social media management is getting your company’s name out their so that potential customers can become familiar with your brand name. Further, less effort is required to reap the rewards of the open ended tool.

We provide several different layers of services. Our social media packages range from basic to premiere while also offering a custom plan. Depending on the package you choose our consultants will distribute content anywhere from a few times a week to a few times each day. The created content will be designed for output on Facebook, Twitter, Google+ and Linkedin. Our consultants will then respond to any customer questions on those social media sites. They will also keep an eye out for SPAM that is posted so it can be removed promptly. Higher-end services include custom graphic design and a more dedicated social media manager. No matter what package you choose you will around the clock customer service and frequent reports regarding the social media properties.

Our management services take care of your social media activities. The only thing you will need to do is educate us on your services and target market demographics as well as give us permission to post content on behalf of your social media accounts. This may include giving us your log-in information. The only other time we will ask anything of you is if we need help addressing a customer’s concern. At any time your are able to upgrade or downgrade your service as well. When the service is established it will take up to a week to get started. In addition, we provide services to a wide variety of small and medium sized companies. Specifically, we have worked with law firms, hair salons, health spas, chiropractors, consulting companies, medical establishments, financial services, automotive repair and photographers among many more.

10 Signs You’re Overwhelmed with Social Media

If you answer YES to any of these questions, you should consider signing up for Wizler.com Social Media Packages!  Wizler offers an equipped team of Social Media Consultants and fully automated, personalized Social Media Content Creation for a super low monthly price. Wizler creates brand-centric content and then posts and monitor on your companies behalf; allowing your business to be represented virtually with no effort from you!

10 Signs You're Overwhelmed with Social Media

 

Social Media Companies Help You With Online Marketing

Whether you have a small or large business, you need a social media plan that will greatly help you achieve a major following in your business. Getting a great Social Media plan will help you stay a step above your competition and flourish in your online marketing strategy. That’s why you’ll have a great advantage by hiring a solid Social Media Company to do the legwork.

Social Media Companies will save you a lot of time. It becomes a chore having to update your Twitter and your Facebook account, every single day. Of course, you have to be relevant in today’s society to stay afloat, however, you might not have time at your disposal. That’s why a Social Media company can help you maximize your profiles and help you out with marketing to cater to your target audience.

SOCIAL MEDIA management

You’ll find that they can do a study to find what audience is more receptive to your content. For example, if your content is more text based, they’ll see that you perform better on Facebook or Twitter because you have breakout written content and bold titles to reel in the bait. They can find out what types of tweets or Facebook statuses get the most reception, even when you sell certain products through your links, they’ll find what type of targeted traffic works best for you.

If your content is picture base, they’ll find out what demographic is most relevant to your type of work. Infographics or memes that have humor or powerful messages, would be most beneficial to this type of campaign. You’ll find that building a brand on Pinterest or Tumblr will help to spread your word organically through great hashtags and attractive images. This is especially the case if you cater to female audience (Pinterest) and a more popular/eccentric culture vibe (Tumblr).

Also, they will find if a video campaign works best for you. A service such as YouTube makes it easy for your message to get out there whether it’s product promotion, how-to, video tutorial, or a simple video blog to help attract awareness to you and your movement. They’ll find the best way to optimize your video by titles, tags, descriptions, and the right links back to your own page.

Don’t forget about your LinkedIn and Google Plus profile because it’s a great way to network with not only your friends and family, but others that have high positions in the same fields you like as well. It’s great way to build professional relationships and get into different industries. A solid recommendation or support from others will help you to expand your social brand. Also, you will build your SEO by getting the right Google +1s to help attract more powerful links to your site.

social-media-packages

Of course, there is a cost to all of this, but you can work out a budget with Social Media Consulting that will advise you on your weakest areas. You’ll be able to find a better focus to build your brand more efficiently. This will help in the long run when you want to find more appropriate Social Media Management Pricing for the short or long term.

What are the Best Ways to Engage my Audience with Social Media Management?

Small businesses and corporations need social media to compete with competitors. Social media is a way to keep up with regular customers and reach new customers. Social media shows audiences that they are not stone cold but a business with a softer side. Companies must do this by engaging with customers online. Here’s how to do it well.

Reaching out to a target audience starts with a target audience. Businesses need to think about who they are speaking to every time a blog or update is posted on social media. Learn about demographics, physical location, online location and personal tastes of their audience. Find your audience by going to social networks where they hang out. Focus on two or three of them and build your brand and reputation on those sites.

social media maintenance

Content is the bread and butter of social media. Content must be created with the audience in mind not the company. Use content to answer their questions and concerns. Use content to teach them something new. Use content to highlight the latest happenings in the company. Mix and match documents with video, photos and audio for attention-grabbing results. However, all content must be focused to serve a purpose. It must relate to what the company is about, and it must be different from the other content on the company website and the internet. As more content is created audiences will view the company as a reliable source for information.

how to use social media marketing

Adding content each week is only half the battle. The other half is interacting with target audiences frequently. A conversation is necessary because target audiences will feel appreciated and heard. Read and listen to what they have to say. Create polls and contests to get them involved in what you’re selling. Their ideas and suggestions can drive the company to new heights. In return companies need to visit their profiles. Look at customers’ content, share their content, like their pages and follow their account. The interaction will create a customer-business relationship that could lead to good things in the long run.

That kind of dedication can be overwhelming to companies, and that’s why professionals are here to help. A social media manager can assist you with social media management. They can provide content filled with new and resourceful information that is authentic while embracing the company’s personality. They can also engage with audiences and build a professional bond with potential customers. Ready or not social networks are here to say, and all companies should hire a professional for social media management.

Social Media Company Creates Engaging Content

One of the stumbling blocks that sometimes need to be hurdled over by small and medium-sized firms that are building their brand online is the constant need to refresh material on social medial sites.

social media firmShort of running in-house marketing programs with point people working to update the content of each program, there hasn’t been a really efficient and cost-effective way of consistently keeping the social media companies that you interface with updated.

Even when you do work in-house, it is often the case that other job duties prevail on those making the updates, making the work more costly over time.

Enter www.Wizler.com, a managed services social media firm that provides social media package pricing, so that clients can turn over the responsibility to their dedicated staff. So instead of spending valuable research time every week looking for relevant articles, images, and commentary to provide on Twitter, Facebook, Google Plus, and Linked In, you can relax while Wizler.com does the work for you.

Social Media ConsultantTo be specific, Wizler will create posts and commentary for you on your social media sites so that whatever branding that you seek to accomplish is fulfilled in terms of having relevant information consistently posted. On top of that, they will respond on your behalf to most questions, only deferring to your customer service in areas that you deem should remain in-house.

How does it work?  Wizler.com has contact sheets that allow and let them know in broad form what your goals are. When you are ready, you transfer the account information to them and start to pay a monthly contract fee. Depending upon the contract that you go with, they will begin posting on your behalf immediately.

Behind the scenes, Wizler.com will be gathering as much information as they possibly can about your product and service and how it is being promoted online. From that information and your input, they will be able to effectively create a managed online presence for you in the social media realm, for a lot less money than it would cost to have a dedicated in-house staff person handle things.

content
Social media managing pricing is a new thing for many companies to look at, but for as low as $299 per month, you will receive a dedicated social media manager at Wizler.com that will organize and provide production for you in the social media space. In that price range, they will not only provide custom graphic design and content creation, they will commit to providing you with quality tweets and posts every week, or day, depending on your package. In addition, they will answer any queries coming in to your social media accounts and provide you with a way to access real-time reporting on your account.

Any questions that you have can be answered anytime as they offer 24/7 customer support. Specific questions to your account manager will be answered promptly during that person’s working hours.

If you think of the social media management industry as another form of advertising or media selection, it makes sense that you would consider hiring an outside firm on to manage services. It is what Wizler.com does day in and day out. They are very adept at snapping into whatever strategy or set of concepts that you would like to impart to the marketplace. With a long history providing content for websites, they also adhere to copy standards that will make any client happy.

So whether you are a law firm or an accounting practice or a manufacturing concern, Wizler.com is positioned to help you increase your exposure through social media companies without a lot of cost or additional time spent. Consider visiting them online at Wizler.com.