Social Media Consultant Responsibilities

Social media is gaining a lot of popularity among businessmen who want to establish a social media presence to promote their business. Consequently, a lot of social media consultants have emerged to help businesses in improving their online presence. A social media consultant is a person who acts as a marketing agent or public relations executive for businesses or political candidates to develop online media campaigns involving the use of video, blogs, forums, and other features that are commonly seen on social networking sites. In short, these consultants assist the companies in managing their online presence on blogs and other popular social networking sites.

social media consultant

Social media consultants are familiar with industry trends, and they know how to use the social media tools to provide quality services to their clients. In addition to this, they design strategies to use social media in a way that drives the targeted audience to a business’ site. This helps in building and maintaining the brand image of the company, which is an important factor for a business to be successful. As social media specialists, they act as a driving force to transform a business’ social media efforts, from posting tweets or status updates to a brand building powerhouse.

Social media professionals need to be knowledgeable about the pros and cons of every social media tool. This knowledge should not be only limited to Facebook or Twitter. They also should be creative in developing strategies that are profitable as well as provide a return on the investment of the business. A social media specialist should be analytical enough to constantly assess the strategy with that of its outcome. He or she may then need to change the strategy to improve results.

A Social Media Consultant:

1) Offers an Unbiased Opinion

Social Media ConsultantA social media consultant understands the business you are engaged in, targeted audience, present social media strategy, social media presence and other relevant information. The social media specialist will use his or her skills to generate an unbiased opinion of your social media strategy, analyzing what works, what doesn’t, potential weaknesses, and any other issues that need to be fixed.

2) Writes a Social Media Policy

A social media consultant prepares a tailored social media policy, which is specifically designed to help the social media managers, specialists, and employees of the business to understand the expectation of the company while using social media to grow its business. It prepares a business to know their future course of action in case there is any damage to its reputation.

3) Analyzes Data

Social media consultants doesn’t bother with high numbers of followers or fan bases. They want these numbers to increase on account of the quality of work and engaged fans or followers who will give maximum return out of the time and money invested by the business.

4) Maps Social Media Strategy

A social media consultant prepares a comprehensive social media strategy that includes programs that define the best possible use of social media marketing techniques that helps in increasing visibility, followers, and traffic. The strategy is prepared in accordance with the impact of social media on the overall marketing efforts of the company. If you already have a social media strategy, then a specialist may re-draft a social media strategy report as per the objectives of the businesses.


5) Integrates the Content

A company may be promoting its business on all the popular social networking sites, such as Twitter, Facebook, Pinterest, etc. A good social media consultant will synergize social marketing social media consultantefforts across all sites seamlessly. It is easy to cover all the social media sites, but it is imperative to ensure that every page on each of the social sites includes a link back to the main company website.

Other responsibilities of social media consultants include:

– Experimenting with different tactics that can leverage social media activities.
– Monitoring social media trends and trend changes.
– Utilizing social media tools and social media marketing knowledge appropriately to form effective online marketing strategies.
– Educate the social media management team on incorporating various social media tactics into the marketing strategy, which can also be reflected in the company’s products and services.
– Educating management on how to incorporate the various tactics into the marketing plan.
– Evaluating industry best practices and implementing them for the benefit of the clients.
– Reviewing the monthly performance of social media activity in accordance with best practices and trends, analyzing any shortfall, providing suggestions for improvement, and choosing the best possible alternative.
– Presenting the best possible strategy to the client through on-site work sessions.
– Listening to the client’s requirements and delivering the product as per the specifications.

social media consulting

Social media is a tool that can be used by anybody. It is a great tool to create brand awareness, build a network of customers, add credibility to a brand name, build a business’ reputation positively, and stay updated on the latest trends in the industry. Social media connects businesses and their customers, which helps in building trust and understanding of the customers’ wants through positive or negative feedback and encouraging the customers to purchase the products and/or services. Thus, there is an increase in the overall operation of the business.

Social media consultants help guide the business in managing their social media strategy and achieve success. By hiring a social media specialist, he or she will be able to manipulate social media tools that are available to help a business grow. Social media consultants understand how to drive traffic to social media networks and, ultimately, to a business’ website. Being a specialist in social media marketing is more than posting text, pictures, and videos to social media sites; it’s providing a special service that increases a business’ online presence, which in turn brings more potential clients to a business.

If you’re considering hiring a social media consultant or simply want more information on social media consultants, visit

Social Media Marketing Services Change How You Handle Your Business

If you own a business in today’s competitive world, you know how important marketing is to your success. One of the most popular and effective marketing methods today is social media marketing. No longer is social media just for chatting with friends and family. Today, it also serves as a platform for businesses of all sizes to promote their products and services.

The Success of Social Media Marketing

It is estimated that close to 75 percent of business owners are currently using social media sites to help market their products and services. Furthermore, according to surveys conducted by Constant Contact, nearly 85 percent of these businesses found social media marketing to be highly effective.

social media management

In fact, these same businesses found social media marketing to be so effective that they stated they were going to increase their efforts in the upcoming years. However, you may be wondering just what makes this form of marketing work so well. Read on to find out the top reasons why social media marketing can help you.

Social Media Can Increase Your Customer Base

Social media is extremely popular today among both consumers and businesses, alike. In fact, users are in the billions and climbing. With such an extensive reach, it is easy to see how fast you can grow your business by having a social media presence. Additionally, whenever one of your fans likes one of your posts, their friends will know.

This can have great potential when it comes to increasing your customer base. Furthermore, with regular updates and social engagement, you can remain visible to your fans and strengthen your relationship with them. Finally, no matter what your targeted audience may be, chances are they are using social media sites.

Social Media On-the-Go

One of the best things about social media is that it is accessible most anywhere, even when people are out and about. More than half of all Americans today have smartphones that they use to access their social sites. There are so many ways that you, as a business owner, can benefit from this.

Not only are you able to reach a larger audience than ever before, but you can reach them and interact with them around the clock. Your customers can connect with you no matter where they may be. Furthermore, studies show that most users who are on-the-go use social sites to find a business, service or product they need at that very moment.

Checking Out the Competition

Another great reason why you should consider using social media marketing to grow your business is that it offers you the valuable opportunity to check out your competition. Chances are, other businesses in your sector are using social sites to market their products and services as well.

What this means is that you can keep abreast of any new products, services and promotions they may be offering. However, the best thing is that you will also be able to see what their customers think of their business. You can take advantage of this by learning what does and does not work for them.

Introducing Social Media Marketing Services

social media management

Now, you may be thinking that it sounds like a lot of work keeping up with social media sites and you simply do not have much time to spare. If this is the case, social media marketing services can help. These professionals have the knowledge and experience necessary to develop effective content for your social media sites.

They also know best how to use search engine optimization to ensure that your marketing campaign is a success. Nevertheless, these are just a few of the fantastic ways that social media marketing services can positively change how you handle your business’s needs. Read on to learn about the many other ways they can help you.

Experience and Skills

You may already know that social media marketing is the most affordable way for you to advertise. However, for you to get the most out of your marketing efforts, it is essential that you hire the help of professionals who know all of the best methods to market your products or services.

When you hire the help of social media marketing services, they bring years of experience and exceptional skills with them. They will do everything necessary to increase traffic flow to your business’s website and gain a positive relationship with existing and potential customers.

By using various external links on your social media sites, social media marketing services can direct consumers to your company’s website. In this way, it will be much easier for people to get the information they need pertaining to your business, products and/or services.

Customer Service at its Best

Customer interaction is essential for your business to grow and succeed. Social media marketing social media managementservices make sure that there is a constant communication link between you and your fans. By maintaining communication, you can effectively build positive customer relations and loyalty.

Of course, all businesses need a well-organized and knowledgeable customer support team. Why pay extra for this service when social media marketing services can help? Marketing services can help you maintain an around-the-clock customer support service, which will create a favorable impression on your customer base.

Valuable Feedback and Suggestions

Finally, perhaps one of the best advantages of hiring the help of social media marketing services is that you can receive valuable feedback and suggestions from both your clients and the marketing professionals. By listening to the opinions of fans, you can implement changes to enhance or improve your products or services.

Additionally, since social media sites are constantly evolving with new techniques and practices, marketing services can offer useful suggestions to update your marketing methods. In-house personnel does not always have the skills to implement such updates. In fact, this is perhaps the main reason why businesses choose to hire marketing specialists.

In closing, social media marketing services are essential to growing your business as they offer a vast array of benefits and services. However, the best benefit is that they help you reach a large and diversified audience. Contact today and find out how their services can help you get the most out of your social media marketing campaign.

20 Ways to Develop a Social Media Strategy

Modern Internet marketing absolutely has to take advantage of social media to compete – but fear not, the benefits of social media are vast, and implementing great social media strategy is easy! Better yet, social sites give your business a direct feed to the minds of your customers and in return, your customers get a glimpse of your company in a more casual setting, thus building trust and desire for your product. Another benefit for using social media to advertise is that you get to see customers demographics — which is invaluable marketing information when developing a social media strategy.

You need to develop a detailed social media strategy and put it into practice sooner rather than later! Here are 20 great tips to help you develop your strategy:

social media strategy

1. Know What Your Customer Wants and Needs

Your customers are people. They have desires, and they have necessities. Find out what those are, and you have a foot in the door of their attention. When you know what your customers want, you can tailor your content to those interests and easily increase your presence.

2. Make Use of Tips Articles

Have you read a tips article recently? Simply adding the word “tips” to your favorite industry keyword will automatically pull in a crazy amount of views. Any time someone wants to learn more about your industry, chances are they’ll look for quick tips. Provide those tips and you’ve hooked a long-term reader.

3. Spice up your Content Writing

When you create content, does it sound dry and professional? Do you tend to use the same words and phrases repeatedly across your articles? Spice up your content creation with a bit of a voice. Content that looks written by a robot drives off customers, while a distinct voice will draw them in.

4. Take the Time to Choose Perfect Pictures

Whether you’re working on a blog post or not, be on the lookout for interesting and evocative images. Make use of search engines other than Google Image Search or iStockPhoto for your imagery. It might end up taking a bit longer to figure out the image licensing, but the reward is a much more vibrant finished post.

5. Be Conversational

Don’t write as if you’re a corporate god speaking down from on high. Reach down to your customers with a plain and level voice. Social media is social! Your customers are there to talk, not to listen to lectures.

6. Promote Events through Social Media

Social media is, of course, an advertising tool. Use posts on your multiple social media sites to advertise your events. If you’re holding a job fair, a product demonstration or anything else, you can draw in a larger audience with a few social posts. Once isn’t enough either, post frequently so that everyone catches it.

7. Keep your Brand Identity Consistent

You’re going to have social media accounts on a number of different sites. You need your brand to be consistent between them. Your customers need to know if they come from a Facebook account to a Twitter account, they’re still talking to the same company.

8. Engage your Readers with Questions

social media strategyReaders love contributing to the conversation. End your blog posts or your social media updates with questions to encourage readers to comment and share those posts. This gives you a deeper insight into your customers as well as engaging them to the topic at hand. This can be particularly informative when you bring up a controversial topic within your industry.

9. Don’t Fear Outsourced Content

Your social media accounts need to be updated constantly. That means you need significant amounts of manpower invested in social management. Often, this manpower is taken away from content generation, or vice versa. In these cases, don’t be afraid to outsource some of your content. Copywriters in your industry specialize in writing exactly what you need, so take advantage of their services.

10. Network on Every Platform

Even if it doesn’t seem useful at first, set up profiles on every social media site. Make sure, at minimum, you have a presence on Facebook, Twitter, Google+ and LinkedIn. If your users have a presence, you can set up Orkut, Pinterest or other specialized sites. You might even consider a Tumblr account, if you can handle the unique culture.

11. Implement Responsive Mobile Design

Your users are using mobile devices to browse. It might be a smart phone, a tablet or an e-reader. Your site needs to be accessible on all of these devices. Responsive web design is the easiest way to achieve this, but mobile-friendly site design works as well.

12. Be Proactive, not Reactive

Social media, like SEO, is constantly changing and evolving. It’s as minor as trending hashtags and as major as new Facebook layouts or new sites opening up. It’s far, far easier for you to look ahead and take advantage of these changes when they happen than it is for you to scramble to react when they catch you unprepared.

13. Post Frequently

Post during work hours, when people are distracted and browsing their favorite social sites. Post 5-7 times a day on Twitter, but only 1-4 times on the slower sites like Facebook and Google+. When you post new content on your blog, share it on these social sites. Don’t be afraid to post more frequently if an issue comes up, but avoid spamming your users with low-content posts.

14. Utilize Infographics

Inforgraphics are tricky to make, but they are a very attractive means of presenting information. Generally, all it takes is a few choice colors, a visual way to represent statistics and some clip art. They’re very attractive, and they require the user to open the image to view the content, leading to a higher initial involvement with the post.

15. Use Google Social Reports

Google Analytics now offers Social Reports. These reports give you plenty of information on what posts are being shared on what sites and in what manners. Use this data to tailor your posts to these methods of sharing for maximum visibility.

16. Analyze Trending Social Data

Looking to the current trends will give you something to talk about. It really is that simple. Analyze the mood of your users, the subjects they’re talking about and how best to work it into your posts. Take advantage of the data they’re giving you simply by taking part in social media. social media strategy

17. Engage Customers in Conversations

Conversations are a great way to make your company more real. Speak to them like people, act like a person and they’ll trust you more. Simply setting up a queue of autoposted articles and event notices gives you all the conversational skills as a billboard — and makes your profile about as effective.

18. Always Work Towards Success

Pick a goal and work towards it. If a strategy doesn’t work, kill it and start again. If you’re always moving towards success, you’re more likely to reach it. Having a goal in sight gives you a target for step by step planning.

19. Don’t Wait to Act

It’s easy to be overwhelmed by social media and hesitate. It’s easy to put off registering for these sites until you have content to post. It’s easy to lose out on traffic because you’re too busy making sure every last detail is perfect. Opportunities pass you buy if you wait before you act.

20. Engage your Team

Your social media team isn’t an autonomous unit. They need feedback to function. Make sure you’re engaging with your team and keeping them appraised of your goals and policies. Happy and knowledgeable social media managers are much less likely to cause social scandals.

Social Media Strategy

Social Media Marketing is the Key for Small Businesses

Establishing and maintaining a variety of social media platforms is essential for every small business in today’s marketplace, regardless of if your business is virtual or brick and mortar. By utilizing social media for small business, companies can easily expand their client base and advertise specials, discounts, and product sales.

social media for small businesses

With the multitude of social media sources active at any one time (consider Twitter, Facebook, Google, Tumblr, Yelp, Instagram) it is vital that you are constantly maintaining all of them. If you own a small business, you will want your business to be seen as often as possible. A lot of small businesses cannot afford to hire another full time employee to maintain all of the social media sources available to them.

Social marketing firms, like can help small businesses that don’t have the staffing, knowledge, or time to manage all the various social media platforms that can aid in building up a business. By utilizing a variety of social media campaigns and tactics, the experts at know how to build and maintain an audience of potential clientele. When small businesses are not familiar with how to do something as important as their online advertising, it is far better to trust the experts that are trained with the knowledge of how to utilize social media, rather than to set up accounts that will increasingly fall silent.

At, their primary focus is social media. They are a trained team of social media consultants that know how best to present your company to the public eye, by creating content that is brand-centric and compelling to customers. They will post and monitor content on behalf of a company, which allows that company the virtual representation it needs to increase in growth and sales. A lot of companies don’t have the time or resources available to fuss around with learning the ins and outs of social media. Luckily, it can all be taken care of for them, when they utilize a social media management company.

Outsourcing Your Companies Social Media Marketing

outsourcing social media
Regardless of your business, the importance of social media cannot be stated enough. Popular social media websites like Facebook, Twitter, Google+, and LinkedIn provide rare opportunities for businesses to directly interact with clients and customers. But, with several different platforms of social media, it is not always easy for businesses to know which platform to focus and dedicate consistent amounts of time for social media marketing. That’s why it is so vital to consider outsourcing social media as in the comprehensive service packages provided by Wizler.

Wizler is a Social Media Company that focuses on Social Media Management. The term “Social Media Management” precisely means what the word states – Wizler will take care of all social media actions, including posting tweets and updating Facebook pages, for the business, so the business owners can just focus on running the businesses. Wizler makes the service simple for business owners by handling all the platforms based on the information and business descriptions provided.

At Wizler, four types of social networking packages are available to the businesses: basic, essential, premiere, and custom. All packages include comment responding, SPAM monitoring, real-time reporting, content creation, and 24/7 customer service. But, basic service is only limited to Facebook, and only Premiere and Custom services show supports for Facebook, Twitter, Google+, and LinkedIn. Each package is different in amount of posting, custom graphic design, and dedicated social media marketing manager.

Even if the business already has existing in-house social media marketing managers, there are several benefits to considering services like Wizler. First of all, Wizler is a company that solely focuses on the Social Media Management. Wizler is constantly aware of changes and upgrades to the social media services and carefully targets keywords to respond to the current trends. For most businesses, it is not possible to achieve the same level of social media marketing campaigns as Wizler does. Second, outsourcing social media ensure businesses to have enough time for other business matters. Social media is important, but businesses must not neglect other responsibilities as well. Lastly, various social networking packages offered by Wizler will make sure that the businesses carry appropriate social media campaigns to meet their goals. These packages can help in revising or adjusting existing marketing goals of the businesses as well.

Overall, the businesses who want to improve their brand awareness and interact with clients better should consider outsourcing social media through Wizler.

Social Media Package Pricing

With the advent of today’s new social media advertising, on Facebook especially, research shows that people are very likely to put trust in the recommendations of friends, and acquaintances, when it comes to their likes, of particular brands, that is, in comparison to traditional commercial advertising methods, or suggestive brand advertising. With the onset of this new norm, the business world has also seen the rise of the social media firm. Finding the right firm, might also entail finding the right price, since there is indeed a spectrum of prices.

social media package prices

Using social media management companies to help capitalize on this sort of business optimization requires know how with respect to both social media platforms, as well as the impact of personal opinion, and how it can lend reinforcement to marketing brands. The simple fact of the matter is that, since social media marketing is something that utilizes viral tools to advertise, more often than not, just having a social media site up and running can do wonders for any company’s public growth of sales. With that said, this is not necessarily the sort of package that should break the bank. There are several competitive companies that offer relatively inexpensive rates, for a loaded package.

Nonetheless, although having a site online can do a lot of work for your company with only minimal attention needed, updating your social media site on a regular basis can ensure the increased, and exponential growth of your company, especially when it comes to responding to inquiries, or commenting, and replying to interested potential clients. This aspect of social media marketing is important, and requires showing the public that your site is actually active, and current, one that social media maintenance provides feedback in real time, or within realistic time frames. By investing in a social media adviser, who will take on this work for your small or large company, valuable time can be freed up allowing more focus on other prioritized areas of the business. Consequently, most of the companies offering social media packages offer clients support 24 hours a day, and seven days a week.By purchasing a social media package, and working with network professionals, new, and old business alike, can revamp their looks, while increasing SEO traffic with custom designs to promote any brand. In order to reflect the exact look the company is looking for, industry professionals work to help clients navigate through styles, and custom designs, that fit the exact look the company is going for.Increasing SEO traffic is a pivotal part of reaching online success, and maintaining a competitive edge, in today’s global market. Working with a social media professional will ensure that any generic company chooses the right social media platforms to show case, and push its brand, while extending market reach.

Social Media Marketing Managers – Does Your Company Need One?

Modern advertising has become a very different entity compared to years ago. This is in part due to huge social media sites which are ever increasing in popularity today. With all the money that goes into advertising, it’s important to take advantage of the power of social media marketing. While a relatively new concept, it has become a forefront of modern advertising. Businesses large and small are capturing new online visitors with correctly implemented social media marketing.

social media marketing

It’s a simple fact that a lot of people tend to ignore traditional methods of advertising today. Web browsers and even some phone apps contain spam blockers that can keep any product from reaching its intended audience. Social media works great for businesses because it has the same effect as word of mouth transfer. One of the biggest decisions people make in deciding if they like a product or service is if their friends and family like it as well. Creating trust with a brand has never been easier than it is through social media marketing. It’s not uncommon to see men and women buried in their cellphones browsing popular sites like Facebook and Twitter. According to a national statistic, roughly 15% of online cellphone usage is dedicated to browsing these sites.

Nearly every form of business, from national corporations to local companies, is taking advantage of this large pool of online traffic. Social media marketing might be the best way to get an edge over a business competitor online. Social media optimization services can take turn this huge pool of traffic into quality business advertising. Keeping a product fresh in a customer’s mind is one of the keys to maintaining business over the long run. A quality social media strategist can make a company stand out as well as flourish in this relatively new form of marketing.

One of the best social media marketing sites is Wizler. They have a unique platform which involves creating unique content related to your brand and them marketing it on a regular basis on these sites. The end result is a virtually automatic marketing platform that can work for all kinds of businesses. In terms of a social media marketing price, Wizler’s plans are only $299 a month. Considering businesses use marketing such as register tape ads for around the same price, this is a fantastic opportunity. Countless people will become familiar with your product or service over the long term.

Social Networking Campaigns Are The New Face of Marketing

It is no secret that social media is here to stay. In fact, social media has become so prevalent that it overshadows many other forms of communication, including phone calls, emails, and face-to-face interaction. Smart businesses have picked up on this, and have realized that social networking campaigns are far more effective at reaching their customers than direct mail, cold calling, and email. Even traditional radio and billboards are no match for the likes of Facebook, Twitter, Pinterest and LinkedIn. But a good business is not just about reaching customers, it’s about building trust and relationships, and that’s where social media really shines.

With that said, navigating the social networking universe, establishing an online presence, and keeping it updated across multiple sites is time-consuming. And while it may be tempting to believe that throwing up a Facebook page for your business is all it takes to build a social media presence, nothing could be further from the truth. It takes time, effort, and creativity to market your business on social networking sites the right way. The problem here is who has time to plan, execute, and maintain one or more social networking sites? And, how do you know if you are doing it right?

Enter social media consultants. These are marketing professionals who know how to harness the power of social media to grow your business. Outsourcing to social marketing firms has become an effective way to boost your business by taking advantage of this powerful marketing tool.

Having a dedicated and experienced team of social media marketing consultants to run your campaign takes the guesswork out of the equation, and frees you up to run your business. These are experts in their field who take the time to get to know your company and it’s culture and values, as well as your audience. Social media is all about communication and relationships. Businesses that take advantage of this tool build relationships with customers, who in turn increase your exposure by “liking”, sharing, and recommending your pages to friends and family.

Using social sites like Twitter enables you to deliver up to the minute news about your business, such as sales or special events, and research shows that a consumer is more likely to use a business that a friend or family member has “liked” on Facebook than one that has no social media presence.

social media campaigns


Are You Using Social Media Services to the Best of their Abilities?

social media servicesSocial media has been proven to be one of the top methods of advertising online. In fact, four out of five people that use the Internet have some form of social media account, and spend a majority of their time online using it. This makes it the perfect way to advertise your business. While pay-per-click advertisements work well, pages have shown to be a much better form of advertising. However, as a business, you may not have the a lot of time to spend on social media websites. Luckily, there is a service that specializes in social media.

What We Do:

First off, we start out by creating your page for you. The name is your choice, but most people will go with their brand name so that people can see it and recognize it while shopping. Afterwards, we work to maintain the page, which involves a lot more than most people think. People like it when businesses reply to their posts, as it adds a special meaning to it. We will consistently reply to customers to keep their interest. Also, we can add and post pictures on your behalf to promote your company, while working to grow your page.

What Social Media Sites Do We Support?

Wizler supports three different social media websites — Google+, Facebook, and Twitter. These are the three most popular social media websites at this current time, and so we try to focus on them. Each website allows you to create a business account or page, which of course we will do. Then, by using the advantages presented by each site, we work hard to promote your page and bring in more traffic. This will, in turn, increase the sales of your business and help build brand recognition.

Social Media Services Pricing

There are several different social media services pricing plans. The most basic plan will start out at $299 a month, and then they progress from there. The basic plan will only support Facebook. The next plan, the Essential plan, will support all three major social media websites and will give you a bit more activity at the cost of $499 a month. Premiere gives you a lot more activity at $999 a month. Finally, there is the custom plan which allows you to choose what you want to pay for. To get the rate for this plan you will need to contact Wizler give your social media services proposal, and then receive your quote. If you reach a social media services agreement, then you are all set!