If you’re reading this, than you know the importance of social. Although the phrase, “social media is important,” may come off as an indisputable fact to you, chances are, there are components of social that are just as integral as social itself, that you are ignoring. If you have a social media plan that just isn’t falling into place, read these three truths and see if you are integrating the actions into your social plans. Guaranteed that when applied, these tips will make all the difference!
Truth #1: Your business must operate at the speed of social
Each business has a different speed, but when it comes to social media, it is imperative that you respond at the speed of social. When does this come into play? When your company is making big 
changes, or if they’re sitting in a hot spot. Your consumers will be interacting to you on social, and responding at the speed of social will show that you not only have a grip on your service, but that you are engaged and listening to your consumer. A great example of this is the Netflix Qwikster merge. In 2011, when they doubled their prices and announced the ill-fated Qwikster, their stock plummeted from a high of 298 on July 13th(5 days before their announcement at the beginning of July) to 63 by the on November 25th. Having the ability to interact with fans via social media was integral to fixing Netflix’s reputation, but it had to be done asap, “with the speed of social.” Your ability to respond to your consumers must be precise and fast; faster than ever before.
Truth #2: The Crowd will define you (if you let it)
Think of the crowd as public perception or your social “community.” The crowd on social is real and engaging (and is growing massively!) The crowd is also responsible for the virality that has taken over the web. While many businesses are making their presence known on social media, they are forgetting to engage the crowd and thus, to create a community. A great way to remember the importance of this is to realize that product sentiment and brand sentiment are two very different things; people can love your product, but it doesn’t mean that they like your company. Creating a brand that evokes your company’s message, and carrying that into your daily social postings will help to include (and create!) a Crowd!
Truth #3: Both Opportunities and Attacks can come from anywhere, anytime
Social media allows people to interact at any time, and can encourage a lot of either positive or negative energy towards your company. Truth #3 is based on your knowledge that your chances to shine are totally unpredictable – as are your attacks.
The best way to combat the unpredictable nature of social is to stay on top of it. Negative recommendations or comments on your social pages when not addressed can lead to a negative Crowd image of your company – but, when maintained, negative comments can lead to a positive experience. Negative interactions with customers give your company the opportunity to make things right and to go above and beyond with communication, thus further impacting your company positively than the harm a negative comment, or even a dull, positive comment, would have. In summary: Being Proactive is the New Normal!
has been the top choice for a few years now. With the constant updates that facebook offers to stay relevant, is all the more reason why your strategy for marketing on facebook should be up to par. Of course there are people that dominate facebook and continue to grow their businesses. Then, there are those that are struggling to create a buzz, and are failing miserably. It time to start analyzing your moves and techniques, in order to get better results. Lets take a look at three reasons why your facebook strategy is failing.
Reason number two for your failing fb strategy is maybe you’re not consistent. Lets face it, as human beings, we have to see something over and over in order to stay interested. If you are not putting yourself, idea or product out there constantly, then you will get lost in the matrix like you have never existed. A good idea is to choose specific times in which you want to market to your target. For example, if you are offering a product and business that will bring financial freedom, then plan times and attractive marketing that will pull them in; such as every morning before people go to work, just when they’re getting home from work, or even throughout specific days. The point is that must know who you want to target and stay on top of that.
don’t know how to interact with people. It is very easy to post and do videos, but what happens when you are approached? You may be lacking in communication skills that people expect you to have. To the prospect, you have something that they are looking for and may be solving some type of problem that they have; therefore, they expect you to guide them to the point of surety and comfort in closing a sale. You represent what you are advertising. Yes, people can read information and watch videos, but people want to have, and in some cases, need a guide into what they are getting into. So, ask questions, interact and converse with people. It’s always a good way to build because that person may bring others to you, just for your communication skills with them. Be helpful and useful, it’s what people virtually look for.
Twitter is a unique creature. It is about quick posts that happen frequently. The time invested in posting needs to be short and to the point. Statistics show that the tweets that are under 60 characters are highly effective. The language that is used for those tweets adds that much more to the audience.![The Best [And Worst] Times To Post](https://wizler.com/wp-content/uploads/2013/10/google+++++++++-300x204.jpg)
begin at six in the evening and go until seven in the morning. That offers far more time to post things for followers to see and interact with.
Events are awesome because they have a lasting effect and allow for a lot of personal interaction. It is a great idea to cater your event to both your product and to what is going on in the media, or even to the seasons. Here are some examples:
A social media consultant understands the business you are engaged in, targeted audience, present social media strategy, social media presence and other relevant information. The social media specialist will use his or her skills to generate an unbiased opinion of your social media strategy, analyzing what works, what doesn’t, potential weaknesses, and any other issues that need to be fixed.
efforts across all sites seamlessly. It is easy to cover all the social media sites, but it is imperative to ensure that every page on each of the social sites includes a link back to the main company website.
are quickly becoming outdated in the eyes of a consumer who has little to no patience for aggressive sales tactics.
relationship-building potential these sites offer. Social media consultants use these benefits to the fullest advantage.
services make sure that there is a constant communication link between you and your fans. By maintaining communication, you can effectively build positive customer relations and loyalty.
Readers love contributing to the conversation. End your blog posts or your social media updates with questions to encourage readers to comment and share those posts. This gives you a deeper insight into your customers as well as engaging them to the topic at hand. This can be particularly informative when you bring up a controversial topic within your industry.
