3 Social Media Truths Your Business Can’t Afford to Ignore

If you’re reading this, than you know the importance of social. Although the phrase, “social media is important,” may come off as an indisputable fact to you, chances are, there are components of social that are just as integral as social itself, that you are ignoring. If you have a social media plan that just isn’t falling into place, read these three truths and see if you are integrating the actions into your social plans. Guaranteed that when applied, these tips will make all the difference!

Truth #1:  Your business must operate at the speed of social

Each business has a different speed, but when it comes to social media, it is imperative that you respond at the speed of social. When does this come into play? When your company is making big speed of socialchanges, or if they’re sitting in a hot spot. Your consumers will be interacting to you on social, and responding at the speed of social will show that you not only have a grip on your service, but that you are engaged and listening to your consumer.  A great example of this is the Netflix Qwikster merge. In 2011, when they doubled their prices and announced the ill-fated Qwikster, their stock plummeted from a high of 298 on July 13th(5 days before their announcement at the beginning of July) to 63 by the on November 25th.  Having the ability to interact with fans via social media was integral to fixing Netflix’s reputation, but it had to be done asap, “with the speed of social.”  Your ability to respond to your consumers must be precise and fast; faster than ever before.

Truth #2:  The Crowd will define you (if you let it)

social media crowdThink of the crowd as public perception or your social “community.”  The crowd on social is real and engaging (and is growing massively!) The crowd is also responsible for the virality that has taken over the web. While many businesses are making their presence known on social media, they are forgetting to engage the crowd and thus, to create a community. A great way to remember the importance of this is to realize that product sentiment and brand sentiment are two very different things; people can love your product, but it doesn’t mean that they like your company. Creating a brand that evokes your company’s message, and carrying that into your daily social postings will help to include (and create!) a Crowd!

Truth #3:  Both Opportunities and Attacks can come from anywhere, anytime

Social media allows people to interact at any time, and can encourage a lot of either positive or negative energy towards your company. Truth #3 is based on your knowledge that your chances to shine are totally unpredictable – as are your attacks.

facebook monitoring

The best way to combat the unpredictable nature of social is to stay on top of it. Negative recommendations or comments on your social pages when not addressed can lead to a negative Crowd image of your company – but, when maintained, negative comments can lead to a positive experience. Negative interactions with customers give your company the opportunity to make things right and to go above and beyond with communication, thus further impacting your company positively than the harm a negative comment, or even a dull, positive comment, would have. In summary: Being Proactive is the New Normal!

 

What Are Do-Follow Links & How Do They Help Your Small Business?

Are you trying to boost your website’s SEO ranking? Are you sick of tirelessly re-posting blogs throughout social sites, without seeing any improvement? Certain social sites provide do-follow links that will help to improve your SEO value, but which? Below, we explain the process and give you the top 10 social media sites that provide do-follow links!

what are do follow links

What is a do-follow link? A Do-Follow Link tells Search Engines like Google, to follow the destination inside the link, thus indexing your page and helping your SEO value.  Certain sites automatically provide do-follow links, although most popular sites provide only no-follow links. A No-Follow link does not help your SEO value because it tells Search Engines that they should not follow the link, hence not indexing your page or helping boost your SERP.

1. YouTube

YouTube is a great place to ensure a video about your product, company, or service will be seen by lots of people, and better yet, YouTube allows you to add a description where you can include a link in your header, as well as social links, that are all do-follow links. Links added in your description or in the place specifically asking for a link, are actually no-follow.

2. Hubpages

You may have noticed that Hubpages have do-follow links in the articles, rather than mainly no-follow links. The catch here is that your Hubpages account needs a particular number of points (minimum 75) or the hub score needs to be minimum of 40, to provide do-follow links in the hubs. Also, remember Hubpages does not accommodate do-follow links in the comment section or profiles.

3. Google+

Google+ is a tricky site, as it provides both do-follow and no-follow links. The links in the comments and the links we get when sharing text content, are no-follow. The content posted in the “Share What’s New” section however, are do-follow links.

4. LinkedIn

All the links you see in your LinkedIn feed are all do-follow links, however your LinkedIn posts will not appear in a Google search, as the search engine doesn’t have access to a huge part of LinkedIn content. The most notable place that LinkedIn offers do-follow links are in the “My Publications” section. The ranking factor for the links posted in the “My Publications” section are based on how long the redirect has been around.

5. Pinterest

Pinterest is one of the first sites people think of when they think of social sites that offer do-follow links, although it doesn’t allow for as much linking as you would think. Pinterest links to your site from the profile, via a do-follow. Contrary to popular belief, links in the “Pinned from…” box are internal and don’t lead directly to your site.

6. WordPress

WordPress offers an excellent free blogging platform. WordPress automatically uses no-follow profile and comment links, in an attempt to prevent spam. However, WordPress does offer the opportunity for you to turn your links into do-follow with each individual post you create.

7. Reddit

Reddit is the ultimate in social bookmarking sites, as it allows you to bookmark virtually any type of content. Bonus! All links that are provided via reddit are do-follow (the only exception of this are links that come via a redirect.)

8. BizSugar

BizSugar is an awesome site that encourages the sharing of business tips and updates for entrepreneurs, digital markets or those in social business. All links posted via BizSugar are do-follow!

9. Tumblr

Tumblr is a super popular blogging platform that offers lots of beneficial links. Links in both your profile, a well as links shared via posts are all do-follow links, so get to tumblring!

10. Blogger

Blogger is owned by Google, and thus it shares the posts that get indexed first, plus all the links on both Blogger and Blogspot, all are automatically do-follow links.

As an added linking benefit, we have included social bookmarking sites that fetch do-follow links!

www.digg.com

www.stumleupon.com

www.delicious.com

www.diigo.com

www.technorati.com

www.slashdot.org

www.folkd.com

www.newsvine.com

Three Reasons Why Your Facebook Strategy Is Failing

Social networking sites have been the vehicle for many online businesses. Facebook in particular Three Reasons Why Your FB Strategy Is Failinghas been the top choice for a few years now. With the constant updates that facebook offers to stay relevant, is all the more reason why your strategy for marketing on facebook should be up to par. Of course there are people that dominate facebook and continue to grow their businesses. Then, there are those that are struggling to create a buzz, and are failing miserably. It time to start analyzing your moves and techniques, in order to get better results. Lets take a look at three reasons why your facebook strategy is failing.

The first reason why your facebook strategy is failing may be because you don’t have a presence. Many people fail to plan in this area. You can’t just get online, especially on facebook, and expect others to just come to you. You have to strategize and market yourself. In this case, become familiar with people and let them feel like you are approachable. You must learn to build rapport with the public, even if you do it on another platform and share it on facebook. For example, we all know that videos reach a broader audience. Therefore, use youtube as your vehicle to gain more people by posting that video on facebook. Also, post your facebook link on youtube. Now, you have more people viewing and looking to interact with you. Not only are you just a face at this point, but now you can begin building a more personal relationship with your prospects. Here, you will be able to market to more people indirectly because they are now more prone to see you and what you post everyday.

Three Reasons Why Your FB Strategy Is FailingReason number two for your failing fb strategy is maybe you’re not consistent. Lets face it, as human beings, we have to see something over and over in order to stay interested. If you are not putting yourself, idea or product out there constantly, then you will get lost in the matrix like you have never existed. A good idea is to choose specific times in which you want to market to your target. For example, if you are offering a product and business that will bring financial freedom, then plan times and attractive marketing that will pull them in; such as every morning before people go to work, just when they’re getting home from work, or even throughout specific days. The point is that must know who you want to target and stay on top of that.

Last but not least, your strategy could be failing because you may be getting responses, but you Three Reasons Why Your FB Strategy Is Failingdon’t know how to interact with people. It is very easy to post and do videos, but what happens when you are approached? You may be lacking in communication skills that people expect you to have. To the prospect, you have something that they are looking for and may be solving some type of problem that they have; therefore, they expect you to guide them to the point of surety and comfort in closing a sale. You represent what you are advertising. Yes, people can read information and watch videos, but people want to have, and in some cases, need a guide into what they are getting into. So, ask questions, interact and converse with people. It’s always a good way to build because that person may bring others to you, just for your communication skills with them. Be helpful and useful, it’s what people virtually look for.

Now that you have gone over three particular reasons why your fb strategy is failing, make it a point to go back and re-evaluate, plan and make changes. Build your presence, be personable and be consistent. Watch the positive turn that you will experience.

The Best [And Worst] Times To Post On Facebook, Twitter, LinkedIn, Google+

The Best [And Worst] Times To Post On Facebook, Twitter, LinkedIn, Google+

Timing is essential to your everyday life, and social media posts are no different! Knowing the best and the worst times to post on Facebook, Twitter, LinkedIn and Google+ is essential to effective marketing through social media! The Best And Worst Times To Post

Wizler has created a guide that illustrates the best times to post on different social platforms, and why!

Time

Time is precious and valuable to people everywhere. The social media world knows that. Followers know that as well. Anyone that is posting to social media sites must understand this fact and realize that posts should be sent at the right time of day or night in order to get the largest amount of exposure to the intended audience.

Timing is Everything

Everyone says it and people all know that it is a truth, but why is it a true thing? In social media there are times when people will see things and times when they won’t. If someone wants his or her followers to see what his or her post is saying, then the timing is essential. There are specific times when followers check the tweets for the day.

Ages and Timing

Different ages check Twitter, Facebook, LinkedIn and Google+ at different times of the day and night. Depending on the category and niche, those followers check in at different times as well. All of that must be considered when deciding to post to all of those social media sites. Each one has a unique schedule for visitors and must be evaluated in order to find the perfect time to post on any of them.

Facebook Timing

Mobile Facebook users check the site around eight in the morning and again at two in the afternoon. Statistics from research show that most Facebook users that are employed do not check Facebook until lunch and after work. Anyone that wants to post during those down times will be wasting his or her time. The week-end is the worst time to post anything.

Twitter Timing

social media twitter timingTwitter is a unique creature. It is about quick posts that happen frequently. The time invested in posting needs to be short and to the point. Statistics show that the tweets that are under 60 characters are highly effective. The language that is used for those tweets adds that much more to the audience.

The audience always reflects the timing, but in general the best times are from one in the afternoon to six in the early evening. Tweets can be posted at any time and will be viewed or re-tweeted if the request for a re-tweet is made to followers. In this manner, the timing for Twitter is far different from other social media sites.

LinkedIn Times

The times for posting with this social media outlet are from seven until eight in the morning. After work, the times are best from five to six in the evening. It also is used more frequently on Tuesdays and Thursdays.

Google+ Times

This is viewed by people during the hours from nine in the morning until eleven. The later day views  The Best [And Worst] Times To Postbegin at six in the evening and go until seven in the morning. That offers far more time to post things for followers to see and interact with.

All of these social media sites offer an excellent way to make a persona, daily connection with the audience that fits a niche for business. It could even be for a non-profit operation that raises money for someone in need. No matter what the goal is for the use of social media, there is a time of day or night that suits each one the best. Anyone that follows that time schedule will see improvements in both traffic and potential business.

Facebook Contest Ideas that Boost Engagement!

On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their fan page timelines. Prior to this, the rules for running a Facebook post were tricky to say the least, as you were not allowed to ask for direct engagement. But alas – the new rules allow for an awesome way to generate excitement about your company, thus boosting engagement and getting your fans talking! Even better, a Facebook contest with good attendance spreads your business’ Facebook page to countless new people. A good contest is also a great way to show off your unique brand personality and the spirit of your company!

facebook contests ideas

With these new Facebook promotion guidelines, brands can now accept contest entries by asking fans to like, comment, or message the page. But, the new rules have left a lot of businesses stumped as to how to make the most of the new Facebook contest rules. What is a good contest? How should they be structured?

What Kind of Contest Should I be Conducting?

There are tons of different types of contests you can use, and we at Wizler recommend a mixture of a few different types. Of course, there is truly no way to know what your audience is going to respond too, without first testing the waters, but knowing your brand should help you to cater your specific audience.

There are two basic mediums via Facebook that you can use to conduct a contest: a status update, or an event. The main difference between the two is longevity; a status update will only live in your fan’s news feed for a short while, and will move down the page as you continue to post. You can always click the star to highlight the post as important, thus enlarging it on your page, but it will still be dated and will move accordingly.

A Facebook event will be more prevalent on your page. A Facebook event will show up in the events square top at the top of your page, and will remain there until you post a new event. Furthermore, each event has a unique URL that you can use to share via social media, including on Facebook, to continue to remind your audience to participate. Each event also has its own wall where people can post to participate, or ask questions

At Wizler Social Media Management, we recommend a combination of these two methods. We post small giveaways via status updates, and we will do longer product promotions via events. Below are awesome examples of Facebook Contests that will drive likes, comments, and help build your brand:

Status Updates:

facebook giveaway ideas

Happy Friday! We’re celebrating by giving away ___________. Let us know how you plan to spend your weekend, and the best answer will win __________. Winner will be chosen Monday at 5pm EST.

Who has a case of the Mondays?  If you could be anywhere in the world right now, where would you be? __________________. Share your favorite vacation destination for a chance to win! Winner will be picked at noon EST tomorrow!

If you could eat only one thing from our menu for 365 days, what would it be? Share with us for your chance to win a giftcard! Winner will be announced at 3pm EST on Tuesday!

What’s your favorite thing about our product? Tell us, and you could win!

Who was the first astronaut to go into space? Answer correctly, and you could win tickets to the Air & Space museum downtown! Contest ends at 5pm EST tomorrow.

Despite your product, business, or audience, a simple status update giveaway always has the same formula: question,  incentive, prize, and information about when the prize will be given. We recommend that you comment on the winning response, rather than just posting or tagging the persons name, as the more you interact with a post on Facebook, the more likely it is to show up on others news feeds.

Event Creation:

facebook contestsEvents are awesome because they have a lasting effect and allow for a lot of personal interaction. It is a great idea to cater your event to both your product and to what is going on in the media, or even to the seasons. Here are some examples:

Host a halloween costume contest, or a scary story contest. Tie in your product into either the images posted, or the stories shared. Remember, every time someone posts to your event wall, it will show up to all of their friends, and will create a chain reaction, so make it something engaging!

In November, post a contest asking your customers, “What are you thankful for?” Try to tie it in with your product, but either way, anything that inspires a compelling story always does a lot for brand loyalty.

Favorite T.V Show coming to an end? Ask your customers what they think will happen. The one with the closest response wins. It is always great to show your customers that you are more than a company – involvement in trends helps to showcase that.

A Facebook giveaway is a great way to judge the engagement occurring on your business page, and to interact personally and show your unique brand. Having a good, engaging following to your business translates to ROI, as participation stays in consumers minds and creates brand loyalty. Don’t forget to monitor your contests for questions and comments to ensure your contests turn into likes and comments.. The  formula described above will work regardless of your product or service, but keep your contest focused and brand specific for best results!

Social Media Consultant Responsibilities

Social media is gaining a lot of popularity among businessmen who want to establish a social media presence to promote their business. Consequently, a lot of social media consultants have emerged to help businesses in improving their online presence. A social media consultant is a person who acts as a marketing agent or public relations executive for businesses or political candidates to develop online media campaigns involving the use of video, blogs, forums, and other features that are commonly seen on social networking sites. In short, these consultants assist the companies in managing their online presence on blogs and other popular social networking sites.

social media consultant

Social media consultants are familiar with industry trends, and they know how to use the social media tools to provide quality services to their clients. In addition to this, they design strategies to use social media in a way that drives the targeted audience to a business’ site. This helps in building and maintaining the brand image of the company, which is an important factor for a business to be successful. As social media specialists, they act as a driving force to transform a business’ social media efforts, from posting tweets or status updates to a brand building powerhouse.

Social media professionals need to be knowledgeable about the pros and cons of every social media tool. This knowledge should not be only limited to Facebook or Twitter. They also should be creative in developing strategies that are profitable as well as provide a return on the investment of the business. A social media specialist should be analytical enough to constantly assess the strategy with that of its outcome. He or she may then need to change the strategy to improve results.

A Social Media Consultant:

1) Offers an Unbiased Opinion

Social Media ConsultantA social media consultant understands the business you are engaged in, targeted audience, present social media strategy, social media presence and other relevant information. The social media specialist will use his or her skills to generate an unbiased opinion of your social media strategy, analyzing what works, what doesn’t, potential weaknesses, and any other issues that need to be fixed.

2) Writes a Social Media Policy

A social media consultant prepares a tailored social media policy, which is specifically designed to help the social media managers, specialists, and employees of the business to understand the expectation of the company while using social media to grow its business. It prepares a business to know their future course of action in case there is any damage to its reputation.

3) Analyzes Data

Social media consultants doesn’t bother with high numbers of followers or fan bases. They want these numbers to increase on account of the quality of work and engaged fans or followers who will give maximum return out of the time and money invested by the business.

4) Maps Social Media Strategy

A social media consultant prepares a comprehensive social media strategy that includes programs that define the best possible use of social media marketing techniques that helps in increasing visibility, followers, and traffic. The strategy is prepared in accordance with the impact of social media on the overall marketing efforts of the company. If you already have a social media strategy, then a specialist may re-draft a social media strategy report as per the objectives of the businesses.

 

5) Integrates the Content

A company may be promoting its business on all the popular social networking sites, such as Twitter, Facebook, Pinterest, etc. A good social media consultant will synergize social marketing social media consultantefforts across all sites seamlessly. It is easy to cover all the social media sites, but it is imperative to ensure that every page on each of the social sites includes a link back to the main company website.

Other responsibilities of social media consultants include:

– Experimenting with different tactics that can leverage social media activities.
– Monitoring social media trends and trend changes.
– Utilizing social media tools and social media marketing knowledge appropriately to form effective online marketing strategies.
– Educate the social media management team on incorporating various social media tactics into the marketing strategy, which can also be reflected in the company’s products and services.
– Educating management on how to incorporate the various tactics into the marketing plan.
– Evaluating industry best practices and implementing them for the benefit of the clients.
– Reviewing the monthly performance of social media activity in accordance with best practices and trends, analyzing any shortfall, providing suggestions for improvement, and choosing the best possible alternative.
– Presenting the best possible strategy to the client through on-site work sessions.
– Listening to the client’s requirements and delivering the product as per the specifications.

social media consulting

Social media is a tool that can be used by anybody. It is a great tool to create brand awareness, build a network of customers, add credibility to a brand name, build a business’ reputation positively, and stay updated on the latest trends in the industry. Social media connects businesses and their customers, which helps in building trust and understanding of the customers’ wants through positive or negative feedback and encouraging the customers to purchase the products and/or services. Thus, there is an increase in the overall operation of the business.

Social media consultants help guide the business in managing their social media strategy and achieve success. By hiring a social media specialist, he or she will be able to manipulate social media tools that are available to help a business grow. Social media consultants understand how to drive traffic to social media networks and, ultimately, to a business’ website. Being a specialist in social media marketing is more than posting text, pictures, and videos to social media sites; it’s providing a special service that increases a business’ online presence, which in turn brings more potential clients to a business.

If you’re considering hiring a social media consultant or simply want more information on social media consultants, visit Wizler.com.

Social Media Marketing Services Change How You Handle Your Business

If you own a business in today’s competitive world, you know how important marketing is to your success. One of the most popular and effective marketing methods today is social media marketing. No longer is social media just for chatting with friends and family. Today, it also serves as a platform for businesses of all sizes to promote their products and services.


The Success of Social Media Marketing

It is estimated that close to 75 percent of business owners are currently using social media sites to help market their products and services. Furthermore, according to surveys conducted by Constant Contact, nearly 85 percent of these businesses found social media marketing to be highly effective.

social media management

In fact, these same businesses found social media marketing to be so effective that they stated they were going to increase their efforts in the upcoming years. However, you may be wondering just what makes this form of marketing work so well. Read on to find out the top reasons why social media marketing can help you.

Social Media Can Increase Your Customer Base

Social media is extremely popular today among both consumers and businesses, alike. In fact, users are in the billions and climbing. With such an extensive reach, it is easy to see how fast you can grow your business by having a social media presence. Additionally, whenever one of your fans likes one of your posts, their friends will know.

This can have great potential when it comes to increasing your customer base. Furthermore, with regular updates and social engagement, you can remain visible to your fans and strengthen your relationship with them. Finally, no matter what your targeted audience may be, chances are they are using social media sites.

Social Media On-the-Go

One of the best things about social media is that it is accessible most anywhere, even when people are out and about. More than half of all Americans today have smartphones that they use to access their social sites. There are so many ways that you, as a business owner, can benefit from this.

Not only are you able to reach a larger audience than ever before, but you can reach them and interact with them around the clock. Your customers can connect with you no matter where they may be. Furthermore, studies show that most users who are on-the-go use social sites to find a business, service or product they need at that very moment.

Checking Out the Competition

Another great reason why you should consider using social media marketing to grow your business is that it offers you the valuable opportunity to check out your competition. Chances are, other businesses in your sector are using social sites to market their products and services as well.

What this means is that you can keep abreast of any new products, services and promotions they may be offering. However, the best thing is that you will also be able to see what their customers think of their business. You can take advantage of this by learning what does and does not work for them.

Introducing Social Media Marketing Services

social media management

Now, you may be thinking that it sounds like a lot of work keeping up with social media sites and you simply do not have much time to spare. If this is the case, social media marketing services can help. These professionals have the knowledge and experience necessary to develop effective content for your social media sites.

They also know best how to use search engine optimization to ensure that your marketing campaign is a success. Nevertheless, these are just a few of the fantastic ways that social media marketing services can positively change how you handle your business’s needs. Read on to learn about the many other ways they can help you.

Experience and Skills

You may already know that social media marketing is the most affordable way for you to advertise. However, for you to get the most out of your marketing efforts, it is essential that you hire the help of professionals who know all of the best methods to market your products or services.

When you hire the help of social media marketing services, they bring years of experience and exceptional skills with them. They will do everything necessary to increase traffic flow to your business’s website and gain a positive relationship with existing and potential customers.

By using various external links on your social media sites, social media marketing services can direct consumers to your company’s website. In this way, it will be much easier for people to get the information they need pertaining to your business, products and/or services.

Customer Service at its Best

Customer interaction is essential for your business to grow and succeed. Social media marketing social media managementservices make sure that there is a constant communication link between you and your fans. By maintaining communication, you can effectively build positive customer relations and loyalty.

Of course, all businesses need a well-organized and knowledgeable customer support team. Why pay extra for this service when social media marketing services can help? Marketing services can help you maintain an around-the-clock customer support service, which will create a favorable impression on your customer base.

Valuable Feedback and Suggestions

Finally, perhaps one of the best advantages of hiring the help of social media marketing services is that you can receive valuable feedback and suggestions from both your clients and the marketing professionals. By listening to the opinions of fans, you can implement changes to enhance or improve your products or services.

Additionally, since social media sites are constantly evolving with new techniques and practices, marketing services can offer useful suggestions to update your marketing methods. In-house personnel does not always have the skills to implement such updates. In fact, this is perhaps the main reason why businesses choose to hire marketing specialists.

In closing, social media marketing services are essential to growing your business as they offer a vast array of benefits and services. However, the best benefit is that they help you reach a large and diversified audience. Contact Wizler.com today and find out how their services can help you get the most out of your social media marketing campaign.

20 Ways to Develop a Social Media Strategy

Modern Internet marketing absolutely has to take advantage of social media to compete – but fear not, the benefits of social media are vast, and implementing great social media strategy is easy! Better yet, social sites give your business a direct feed to the minds of your customers and in return, your customers get a glimpse of your company in a more casual setting, thus building trust and desire for your product. Another benefit for using social media to advertise is that you get to see customers demographics — which is invaluable marketing information when developing a social media strategy.

You need to develop a detailed social media strategy and put it into practice sooner rather than later! Here are 20 great tips to help you develop your strategy:

social media strategy

1. Know What Your Customer Wants and Needs

Your customers are people. They have desires, and they have necessities. Find out what those are, and you have a foot in the door of their attention. When you know what your customers want, you can tailor your content to those interests and easily increase your presence.

2. Make Use of Tips Articles

Have you read a tips article recently? Simply adding the word “tips” to your favorite industry keyword will automatically pull in a crazy amount of views. Any time someone wants to learn more about your industry, chances are they’ll look for quick tips. Provide those tips and you’ve hooked a long-term reader.

3. Spice up your Content Writing

When you create content, does it sound dry and professional? Do you tend to use the same words and phrases repeatedly across your articles? Spice up your content creation with a bit of a voice. Content that looks written by a robot drives off customers, while a distinct voice will draw them in.

4. Take the Time to Choose Perfect Pictures

Whether you’re working on a blog post or not, be on the lookout for interesting and evocative images. Make use of search engines other than Google Image Search or iStockPhoto for your imagery. It might end up taking a bit longer to figure out the image licensing, but the reward is a much more vibrant finished post.

5. Be Conversational

Don’t write as if you’re a corporate god speaking down from on high. Reach down to your customers with a plain and level voice. Social media is social! Your customers are there to talk, not to listen to lectures.

6. Promote Events through Social Media

Social media is, of course, an advertising tool. Use posts on your multiple social media sites to advertise your events. If you’re holding a job fair, a product demonstration or anything else, you can draw in a larger audience with a few social posts. Once isn’t enough either, post frequently so that everyone catches it.

7. Keep your Brand Identity Consistent

You’re going to have social media accounts on a number of different sites. You need your brand to be consistent between them. Your customers need to know if they come from a Facebook account to a Twitter account, they’re still talking to the same company.

8. Engage your Readers with Questions

social media strategyReaders love contributing to the conversation. End your blog posts or your social media updates with questions to encourage readers to comment and share those posts. This gives you a deeper insight into your customers as well as engaging them to the topic at hand. This can be particularly informative when you bring up a controversial topic within your industry.

9. Don’t Fear Outsourced Content

Your social media accounts need to be updated constantly. That means you need significant amounts of manpower invested in social management. Often, this manpower is taken away from content generation, or vice versa. In these cases, don’t be afraid to outsource some of your content. Copywriters in your industry specialize in writing exactly what you need, so take advantage of their services.

10. Network on Every Platform

Even if it doesn’t seem useful at first, set up profiles on every social media site. Make sure, at minimum, you have a presence on Facebook, Twitter, Google+ and LinkedIn. If your users have a presence, you can set up Orkut, Pinterest or other specialized sites. You might even consider a Tumblr account, if you can handle the unique culture.

11. Implement Responsive Mobile Design

Your users are using mobile devices to browse. It might be a smart phone, a tablet or an e-reader. Your site needs to be accessible on all of these devices. Responsive web design is the easiest way to achieve this, but mobile-friendly site design works as well.

12. Be Proactive, not Reactive

Social media, like SEO, is constantly changing and evolving. It’s as minor as trending hashtags and as major as new Facebook layouts or new sites opening up. It’s far, far easier for you to look ahead and take advantage of these changes when they happen than it is for you to scramble to react when they catch you unprepared.

13. Post Frequently

Post during work hours, when people are distracted and browsing their favorite social sites. Post 5-7 times a day on Twitter, but only 1-4 times on the slower sites like Facebook and Google+. When you post new content on your blog, share it on these social sites. Don’t be afraid to post more frequently if an issue comes up, but avoid spamming your users with low-content posts.

14. Utilize Infographics

Inforgraphics are tricky to make, but they are a very attractive means of presenting information. Generally, all it takes is a few choice colors, a visual way to represent statistics and some clip art. They’re very attractive, and they require the user to open the image to view the content, leading to a higher initial involvement with the post.

15. Use Google Social Reports

Google Analytics now offers Social Reports. These reports give you plenty of information on what posts are being shared on what sites and in what manners. Use this data to tailor your posts to these methods of sharing for maximum visibility.

16. Analyze Trending Social Data

Looking to the current trends will give you something to talk about. It really is that simple. Analyze the mood of your users, the subjects they’re talking about and how best to work it into your posts. Take advantage of the data they’re giving you simply by taking part in social media. social media strategy

17. Engage Customers in Conversations

Conversations are a great way to make your company more real. Speak to them like people, act like a person and they’ll trust you more. Simply setting up a queue of autoposted articles and event notices gives you all the conversational skills as a billboard — and makes your profile about as effective.

18. Always Work Towards Success

Pick a goal and work towards it. If a strategy doesn’t work, kill it and start again. If you’re always moving towards success, you’re more likely to reach it. Having a goal in sight gives you a target for step by step planning.

19. Don’t Wait to Act

It’s easy to be overwhelmed by social media and hesitate. It’s easy to put off registering for these sites until you have content to post. It’s easy to lose out on traffic because you’re too busy making sure every last detail is perfect. Opportunities pass you buy if you wait before you act.

20. Engage your Team

Your social media team isn’t an autonomous unit. They need feedback to function. Make sure you’re engaging with your team and keeping them appraised of your goals and policies. Happy and knowledgeable social media managers are much less likely to cause social scandals.

Social Media Strategy

Outsourcing Your Companies Social Media Marketing

outsourcing social media
Regardless of your business, the importance of social media cannot be stated enough. Popular social media websites like Facebook, Twitter, Google+, and LinkedIn provide rare opportunities for businesses to directly interact with clients and customers. But, with several different platforms of social media, it is not always easy for businesses to know which platform to focus and dedicate consistent amounts of time for social media marketing. That’s why it is so vital to consider outsourcing social media as in the comprehensive service packages provided by Wizler.

Wizler is a Social Media Company that focuses on Social Media Management. The term “Social Media Management” precisely means what the word states – Wizler will take care of all social media actions, including posting tweets and updating Facebook pages, for the business, so the business owners can just focus on running the businesses. Wizler makes the service simple for business owners by handling all the platforms based on the information and business descriptions provided.

At Wizler, four types of social networking packages are available to the businesses: basic, essential, premiere, and custom. All packages include comment responding, SPAM monitoring, real-time reporting, content creation, and 24/7 customer service. But, basic service is only limited to Facebook, and only Premiere and Custom services show supports for Facebook, Twitter, Google+, and LinkedIn. Each package is different in amount of posting, custom graphic design, and dedicated social media marketing manager.

Even if the business already has existing in-house social media marketing managers, there are several benefits to considering services like Wizler. First of all, Wizler is a company that solely focuses on the Social Media Management. Wizler is constantly aware of changes and upgrades to the social media services and carefully targets keywords to respond to the current trends. For most businesses, it is not possible to achieve the same level of social media marketing campaigns as Wizler does. Second, outsourcing social media ensure businesses to have enough time for other business matters. Social media is important, but businesses must not neglect other responsibilities as well. Lastly, various social networking packages offered by Wizler will make sure that the businesses carry appropriate social media campaigns to meet their goals. These packages can help in revising or adjusting existing marketing goals of the businesses as well.

Overall, the businesses who want to improve their brand awareness and interact with clients better should consider outsourcing social media through Wizler.