Social media management can be a daunting process. Necessary for any modern brand, a strong online presence can be attained by hiring a competent social media manager, or by using a social media agency such as Wizler.com. A social media agency will give you a dedicated social media consultant or social media manager who will create unique content, and make posts on a company’s behalf, to personalized channels such as Twitter, Facebook or Google Plus. Social media strategy can be customized through an agency just as it can be through a social media consultant, but using an agency is often more convenient than searching for freelancers or hiring a new full-time employee, because of the wide array of options available in one place. This “one-stop shop” style allows the company to take control of its social media management by choosing a package that best suits the needs of an individual business. Wizler.com offers packages that post anywhere from five times per week on one social media channel, to twice per day on three.

This great set of choices takes the burden of social media maintenance off the entrepreneur or CEO who may not have strength in this area, and increases outreach and customer satisfaction. The professionalism of those who work for a social media agency will result in the best digital marketing plan for each client–a social media company like Pinterest, which is image-driven, may be infinitely more useful to one business than Twitter, which is text-driven. When this highly-tailored strategy is applied, social media will become essential to a brand’s image and will engage the consumer, build trust, and dramatically increase the scope of a company’s influence. Many businessmen and women believe that since most social media accounts are free, it would be wisest to cut corners and just have a regular employee handle the social media management. While this can work, it puts an undue burden on an employee that may not be skilled in public relations–not just because of the extra workload, but because of how delicate it is to deal directly with so many customers and have every single interaction recorded for posterity. The specific skill-set of a social media consultant will prevent public relations disasters, create meaningful interaction with customers, and build affection for the brand by tapping into the pop culture zeitgeist. CEOs and entrepreneurs will benefit hugely by acknowledging that it is necessary and good to put significant funds into social media maintenance, and agencies like Wizler.com can help.