The use of social media has gone beyond personal posting. Marketing strategies have been developed over the last few years that utilize social media to reach to potential and existing customers. However, social media as a tool requires careful execution. Using the right tools from a social media company and having proper social media maintenance is important to keep up-to-date marketing strategies.
Social media management entails the use of specific strategies to maintain all social media accounts throughout the day. Many companies hire a social media manager or social media consultant, often through a separate social media agency, who can advise and facilitate the social media strategies. Wizler.com is one example of a social media agency that can advise and maintain the social media strategies of other companies.
Updating social media accounts is one central strategy a social media manager or social media consultant will perform on a daily basis. Having news stories or interesting topics posted on Facebook, Twitter, Tumblr, and Google+ are done by the social media agency or social media manager. This keeps consumers updated on the latest interesting information related to the business or the general industry. A savvy manager will update these accounts at the right time of day, usually by using analytics to see what times of day most people view each social media account and what type of topics resonate with consumers. Social media maintenance also involves responding to comments and direct messages from consumers off the social media sites. Being responsive to the needs and questions of consumers is one of the interesting traits of social media: connecting and interacting with customers. International businesses will need to employ a social media consultant who is knowledgeable of different languages, customs, and knows when to adequately post and respond in respect of time zone differences.
A social media management team is also savvy with the use of keywords. Keywords are designed to attract higher attention on search engine results. Keywords are an integral part to search engine optimization (SEO), and a social media company knows how to best utilize keywords that can raise the search engine result ranking of a social media site. Keywords are also part of the analytics process that any social media company should know. These analytics help companies process what subjects and keywords are popular in search engine results and how to properly use these keywords.
Social media maintenance is a new trend in marketing that should be capitalized on. With the use of social media, companies can reach farther into the lives of consumers and strengthen the company’s marketing strategies.